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Mongolian Marketing Managers: Beware The Mon-key!!
Written by Mergen   
Wednesday, 18 November 2009 22:34

Earlier today, I received a special offer from Kempinski Hotel Khan Palace to hold New Year's Party at discount.  There was only one problem.  I couldn't read the offer (see image below).  This is actually quite a common problem in Mongolia.  As such, I advise Mongolian Marketing Managers and others to use special caution when using MONKEY (Mon-Key), an outdated Windows tool allowing Mongolians to type with Cyrillic characters.  In fact, I believe this tool should altogether just be banned!

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I'm not picking on Kempinski Khan Palace at all.  Even my bankers at Khaan Bank have this issue as well.  In fact, we have this issue on pretty much 20-40% of communications I receive in Mongolian language.  Interestingly, I even heard there is a government requirement making people use MONKEY.  Outdated laws like these should be changed, if they are not already.

In the meantime, everyone, please use utmost caution and care.  If possible, do NOT use MONKEY.  Rather, just use the language tools that now come standard on Windows XP, Vista, and 7.
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Comments  

 
+2 #1 A. Mend-Orshikh 2009-11-24 16:34
Hello Mergen? Great point! I think this is really important issue, though. One should be responsible and careful before press the send button because it really can adversely affect whole brand, product, or service. At least they should have tested on few different e-mail views including g-mail, yahoo, or outlook.
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0 #2 E.Lhagva 2009-11-25 00:22
Khan palace and Khan Bank hehe, the Khan's should start unicoding.

Great point Mergen!
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+1 #3 Mergen 2009-11-25 14:14
@mend-orshikh @lhagva thank you for the comments. Though seemingly a small issue, this is actually a very important item. A simple little error can destroy your entire marketing efforts without you even knowing it. I still very strongly believe everyone in Mongolia should stop using Mon-Key.

I agree that if Khan Bank stopped using Mon-Key, I would stop seeing these errors on our bank statement records. Right now, I can't even read most of the transactions online because of what they do. Maybe I'll let Pete Morrow know about this issue.
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