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Racially Sensitive Marketing for Profit - Would You Do It?
Written by Mergen   
Tuesday, 17 November 2009 11:56

Today, I read about Universal's poster blunder for the movie "Couples Retreat".  Apparently, the marketers decided to remove the black couple for the UK movie posters.  Though it sounds extremely racist, the decision seems to be financial driven as black actors apparently do not perform as well at the international box office.

This happened even though the US version of the poster had the black couples included of course.  Here are the posters, first the UK version followed by the US version.

couples-retreat-uk

Couples Retreat US version

So, the question is... would you make a racially sensitive decision like that for profit?  Or, do you think the move had racial bias?  After all, Universal's lame excuse was "to simplify the poster to actors who are most [recognizable] in international markets."

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