Hey, I think Compete.com is missing out on sales!

If you look at their homepage, there are only two major calls to action: "Follow us on Twitter" and "Check out the Compete.com Blog".  There are not any buttons or links to purchase their service ANYWHERE on their homepage!

This is a bit frustrating because I wanted to look up their pricing and to see if I should purchase their service.  I looked through Compete.com homepage desperately trying to find something that read "our services", "pricing", or the like.  I cannot find anything.  And, of course, the great graph that is touting it's "Compete PRO Enterprise" solution is not clickable.  This graph does not have a call to action.

If someone with the intention to view their services and possibly make a purchase cannot easily view their services, how is that person going to make the purchase?  It's pretty hard to sell something when you don't show what you are selling.

The Screenshot

Below is the screenshot I took on September 19, 2009.  I actually completed this blog post two days later.  As per my earlier article about creating great content consistently, I scheduled this post to be published on September 25, 2009 as part of my strategy to have new content appear consistently on webguru-co.com.

The Marketing Takeaway

Make sure to have easy to find calls to action and make ure to include the pages for your products and services as one of the calls to action.

I Hope Compete.com Is Listening

I hope someone from compete.com reads this and takes the corresponding action.  Like most internet marketers out there, we believe Compete most definitely provides a useful service (though a bit expensive!).  Better yet, if I am mistaken and don't really understand what they are doing, please someone let me know.  Although I have been very aggressively learning a ton about internet marketing over the past year, I am sure there are many things from which I could learn.