Google does not like cheaters.

If you receive offers for traffic or guaranteed top search results, you should take extreme precaution or to not use those services altogether.  Otherwise, your site could get penalized or even blacklisted.  Although there are many great SEO consultants and firms out there that will follow best practices and really do everything they can do see you succeed, there are so-called “black-hat” and “grey-hat” practitioners out there that could get your site penalized or even blacklisted.

With that said, there are two types of offers from which you should be aware:

1. SEO consultants that offer that top ranking, or
2. ones that promise you a great deal of traffic right from the moment you make payment for the duration of monthly payments until you stop.

First, the experts in the search engine optimization field do not guarantee that you will be #1 in a certain term for a reason.  The truth is… no one can guarantee such results.  No one has access to Google search algorithms to be able to cheat the system.  And, even if someone did find some short cuts, Google will simply upgrade its logistics just like they have been doing.  As a result, many of these sites using the shortcuts can actually end-up being penalized or even blacklisted. 

I should also mention that there also are sites that promise traffic.  For those service providers, you have to ask what kinds of traffic, where is this traffic coming, and how is this being done?   In the end, you will find out that this traffic is either a) of low-quality, b) can easily be transferred to competitors, or c) cheating the system and likely to be blacklisted or banned by Google and other search engines.